#SAVAGENATION EXTENDS RUN WITH NEW CONTRACT. #Savage
Less than three years after moving talker Michael Savage from nights into a higher profile afternoon slot, Westwood One has inked a new multiyear contract renewal with the conservative talker. The new deal also calls for the host of “The Savage Nation” to introduce subscription-based, digital-only content in 2017.
It’s the latest feather in the cap of Savage, who first hosted “The Savage Nation” in San Francisco in 1994. He now airs on 235 stations, according to Westwood One.
Savage got a boost in January 2014 when what was then known as Cumulus Media Networks moved him from nights to 3pm-6pm Eastern, replacing Premiere Networks’ Sean Hannity on many of its owned and operated stations. Hannity in turn landed on scores of new affiliates.
Savage has evolved his show over the years from a strictly political discussion to a “news, views and reviews” approach.
Announcing the renewal, Suzanne Grimes, Westwood One’s president and executive VP, Corporate Marketing for parent Cumulus Media, called Savage a “top-notch, Hall of Fame talent with a unique voice in American radio” and a “proven, consistent ratings generator.”
For his part, Savage says he will take his syndicated show to “new levels” in January 2017. “We will be doing a three-dimensional show—on broadcast stations, as a live stream and with special segments created only for subscribers,” he said.
The renewal comes one week after iHeartMedia’s Premiere Networks announced a new four-year multiplatform contract extension with Rush Limbaugh.